Unit 20 Advertising media

  Target Audience: Forza Horizon 5 has several adverts made for the game throughout the making of the game and the first ideas of the games. The First adverts for the game was a poster showing off the covers cars of FH5. The target audience for the game is 12 to 50 people predominately male as the game is a racing game. It is aimed at younger people because of target audience. The target for the NRS is ABC 1 as they have enough  disposable income to buy the game. Key Messages: The key messages of this campaign are that the game is new and exciting. Also they want you to buy the game and enjoy it so that you will tell your friends about the game. Creating hype. The game being new means that there will be a lot of new features and because that this is a teaser for the game, it means that it creates more interest in the game because you can see part of the map and the cover cars for the game. Methods Used: The methods used to engage the audience are bright large fonts shots that show off

Q1: What is the role of  OfComm  and The Advertising Standards Agency in regulating advertising in the UK?  They both regulate the kind of adverts that are showed in the UK are correct. They follow certain rules these are written b y the Committee of advertising Practice. Q2: What are the areas of  advertising  that  are regulated by the ASA? TV   radio adverts Billboards The Web Sometimes Social Media.   Q3: How does the role of the ASA and  OfComm  differ in how they monitor advertising?  Offcom is more of a punishment organisation while ASA gives out small fines and warnings. E.g Disney sue Netflix the Offcom board would deal with that because of the sizes of the company.   Task:   Research 2 adverts that have been withdrawn by the ASA in the last 3 years, on your blog explain what the advert was for, how it broke the rules and why it was removed from the media.   Philadelphia Advert This was banned because of complaints that men were bad parents. It broke the rules on sexism and wa

Female: mother wife object of desire weak socially needy user. Male: Father husband provider strong independent creator. Ideal self: The ideal version of yourself or perfect image. Intertexuallity: Texts that reference each other. Pastiche: It references other pieces of media. Endorsement: Uses famous people/celebrities. Call to action: an advert that instructs the audience to change in some way.

Connotation  something suggested by a word or thing. Denotation  literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. Demographic  elating to the structure of populations. Iconography t he visual images and symbols used in a work of art or the study or interpretation of these. Branding  the promotion of a particular product or company by means of advertising and distinctive design.

 Red bull advert: Aimed at the younger audience using comedy to entertain people who watch the product. large and popular for tourists and travel since people use buses and other modes of transport to get to work captures the audience with an interesting and appealing image

 unit 20 cdm example advertising media Connotation - the implication presented through an image you need to make sure that your audience gets the right connotations. The Asa did not need to intervene because of the advert not violating the asa rules and also the fact that coke has had the same campaign for many different years. Created child obesity problems. Yes making Santa Claus red and saying that coke is the original taste of Christmas. This is a lie as they made the tradition on Santa being red. Not offensive