Key Terms

Connotation something suggested by a word or thing.


Denotation literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.



Demographic elating to the structure of populations.


Iconography the visual images and symbols used in a work of art or the study or interpretation of these.


Branding the promotion of a particular product or company by means of advertising and distinctive design.

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 unit 20 cdm example advertising media Connotation - the implication presented through an image you need to make sure that your audience gets the right connotations. The Asa did not need to intervene because of the advert not violating the asa rules and also the fact that coke has had the same campaign for many different years. Created child obesity problems. Yes making Santa Claus red and saying that coke is the original taste of Christmas. This is a lie as they made the tradition on Santa being red. Not offensive
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