unit 20 example

 unit 20 cdm example advertising media

Connotation - the implication presented through an image you need to make sure that your audience gets the right connotations.

The Asa did not need to intervene because of the advert not violating the asa rules and also the fact that coke has had the same campaign for many different years. Created child obesity problems. Yes making Santa Claus red and saying that coke is the original taste of Christmas. This is a lie as they made the tradition on Santa being red. Not offensive