Target Audience:
Forza Horizon 5 has several adverts made for the game throughout the making of the game and the first ideas of the games. The First adverts for the game was a poster showing off the covers cars of FH5. The target audience for the game is 12 to 50 people predominately male as the game is a racing game. It is aimed at younger people because of target audience. The target for the NRS is ABC 1 as they have enough disposable income to buy the game.
Key Messages:
The key messages of this campaign are that the game is new and exciting. Also they want you to buy the game and enjoy it so that you will tell your friends about the game. Creating hype. The game being new means that there will be a lot of new features and because that this is a teaser for the game, it means that it creates more interest in the game because you can see part of the map and the cover cars for the game.
Methods Used:
The methods used to engage the audience are bright large fonts shots that show off the surrounding area and the map of the game. This can lead to the target audience trying to figure out other information from the photo/videos and this is a great way of captivating their target audience. They also have used cars from the actual game and there are several cars in some of the shots, this means that their target audience can get an idea of the kind and amount of cars that are going to be in the game. There is also the use of original creator content is the game used for their advertising meaning that the community can create advertising content and this gives the campaign a more community feel. For example all of the main logos in this game were created by the community.
Groups and People:
There are not many stereotypes for this game as it is aimed at a large demographic meaning that it will need to appeal to all genders and age groups. The timing of these trailers and shots of the game was released throughout the games development and created excitement. During the games development meaning that they had more people talking about the game and creating excitement. The game is however aimed at the male audience because it is a racing game. This is a stereotype although the game developers have added a lot more customisation to the character to reflect modern day genders and views.
Choice In Media:
The campaign choice of media is effective because they have used a selection of videos and pictures to create the campaign this makes the campaign effective and enforces the key message of buy this game. The campaign has been spread out over the course of 1 and a half years. This means that the campaign has had plenty of time to attract attention.
Legal And Ethical Issues:
The makers of the game do not really have to worry about breaking rules for ethical issues but they would have needed to acquire all of the copyrighted sounds and particularly the cars in the game. The game also had to use the government to get rights to certain landmarks in the game to keep the authenticity of the game as real as possible.
Target Audience:
The christmas coke ad campaign is quite unique because of the way that they advertise in the UK. Their target audience is everyone so they have to accommodate for all age groups. The product is based at a majority younger audience and families. The advert is to show that coke brings the family together.
Key Message:
The key message of this campaign is that coke is the taste of Christmas and brings the family together and creates happiness.
Methods Used:
The methods used to engage the audience are quite unique as Coke has several lorries that drive around the country at Christmas handing out a lot of free Coke to anyone they are-the only company that does this on such a large and impressive scale. They also have lots of tv adverts during Christmas theses are on mainstream TV and therefore lots of people will see the ads and get a warm fuzzy feeling. This is what Coke wants because people then buy the product and they make more money.
Groups and People:
The advert does not contain any stereotypes and therefore is much more attractive to a larger audience. The advert also pulls on emotional heartstrings with the idea of family getting back together and celebrating Christmas. This could be an ethical issue as it may offend some people who do not drink Coke or find that advert offensive.
Methods Used:
I think that the campaigns choice of media is very effective because of the choices that were made to create the media product, as well as the colours and the unique way that they sent trucks round the country giving out free drinks. Another method used is the slogan "Taste The Felling". This is the main slogan for the company, This links the adverts to the other Coke ads creating a more rounded feel to the campaign.
Legal And Ethical Issues:
The legal issues are with the copyrighted material that they have to use as well as getting the event permits for the trucks. Their are some ethical issues with the campaign because Coke are saying that it is the taste of christmas while other religious people may fell that that is not true and may be offended by the statement. As well as people who do not celebrate christmas at all.
The Target Audieence
The target audience for this campaign is all age groups this is because it is a charity for cancer research. this means that they will want as many people to donate and see the advert as possible. The key message of this campaign is to try and get the advert to as many people as possible and to get them to donate to their cause.
The methods used are the adverts themselves are simplistic and eye catching to the audience meaning that it will be more effective in its goal of getting people to donate and them raising money for their charity. They do not use any stereotypes in this advertising campaign as it is a generic advert.
The campaign had a few different ways of advertising the most prominent one was through the use of tv ads but they also used charity events and the radio to advertise this campaign. Using multimedia to advertise is much more effective than just using one methods of advertising.
There are ethical issues with this campaign because the adverts cannot be to graphic otherwise people will complain and the advert will not be successful.
This advert is for the new James Bond movie No Time To Die. the target audience for this film was older people who have been fans of the film series for many years. The key message of the campaign is for people to watch to movie so that the movie can make the most money. The methods used are short trailers for the film and posters which would have been posted on social media.
The timing of these adverts was key to film release. The adverts had to deal with legal and ethical issues regarding the campaign. The trailers could not be to graphic because of the target audience of the movie.
Doritos ad
This ad is for Doritos they have a large target audience this means that the ad has to be appropriate and appealing to the target audience.
The target audience for this product is all ages of people this means that all of the campaign needs to targeted. The key message of this campaign is for people to buy the product.
The methods used are bright colours and large fonts as well as the simple layout and aesthetic of the advert.
There are no legal or ethical issues with this campaign as they do not need any copyright material to make the adverts.
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