LO1 notes

Female: mother wife object of desire weak socially needy user.

Male: Father husband provider strong independent creator.

Ideal self: The ideal version of yourself or perfect image.

Intertexuallity: Texts that reference each other.

Pastiche: It references other pieces of media.

Endorsement: Uses famous people/celebrities.

Call to action: an advert that instructs the audience to change in some way.


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