Unit 20 Advertising media

Female: mother wife object of desire weak socially needy user. Male: Father husband provider strong independent creator. Ideal self: The ideal version of yourself or perfect image. Intertexuallity: Texts that reference each other. Pastiche: It references other pieces of media. Endorsement: Uses famous people/celebrities. Call to action: an advert that instructs the audience to change in some way.

Connotation  something suggested by a word or thing. Denotation  literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. Demographic  elating to the structure of populations. Iconography t he visual images and symbols used in a work of art or the study or interpretation of these. Branding  the promotion of a particular product or company by means of advertising and distinctive design.

 Red bull advert: Aimed at the younger audience using comedy to entertain people who watch the product. large and popular for tourists and travel since people use buses and other modes of transport to get to work captures the audience with an interesting and appealing image

 unit 20 cdm example advertising media Connotation - the implication presented through an image you need to make sure that your audience gets the right connotations. The Asa did not need to intervene because of the advert not violating the asa rules and also the fact that coke has had the same campaign for many different years. Created child obesity problems. Yes making Santa Claus red and saying that coke is the original taste of Christmas. This is a lie as they made the tradition on Santa being red. Not offensive